Designing Cedric.
How we created and crafted the little bear that won the heart of Irish people.
‘Every Little Helps’ has been around for a long time, but what does it really mean to modern Ireland? To launch Tesco’s new positioning, we set about to answer that question in a way that would evoke magic, and stay true to the genuine promise that Tesco colleagues strive to keep each day.
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For Christmas, Cedric came to life in an altogether different way. Cedric toys were made available nationwide to raise funds for Temple Street Children’s Hospital.
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Director: Finn Keenan
Production: Motherland
Post Production: MPC
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LÜRZER’S ARCHIVE
Film - Vol. 6 - 2018
KINSALE SHARKS
Shortlist - Film - 2018
Shortlist - Film Craft - 2018
ICAD
Silver & Bronze - Advertising Craft - 2019
ALL IRELAND MARKETING
Finalist - Brand Campaign - 2019
How we created and crafted the little bear that won the heart of Irish people.
